Laurie Hilliard, partner in Franchise Communication Solutions with Nannette Fevola, is a creative strategist and marketing professional with over 30 years of diverse experience working in corporate creative management positions and as a creative consultant. Her professional credentials include Avon Products, Disney Worldwide Publishing, Time Inc. Reader’s Digest, AIG Private Client Group, American Express Publishing, Time Warner Cable and host of contract projects for entrepreneurs and non-profit organizations. Whether working with Fortune 500 giants or small business clients, she partners with clients to identify and create marketing solutions that build brands, increase revenue, generate new business, promote product/service sales, and build customer experiences and relationships across marketing platforms: traditional marketing, digital, and social media.
Ms. Hilliard serves franchise clients by developing time-sensitive communication strategies and solutions that position the brand, keep it top of mind among members of the trade press, aid in lead generation, and help impact franchise sales.
Franchise Communication Solutions offers one-on-one strategic planning and turnkey marketing services; taking business-to-business and business-to-consumer projects from ideation to execution including research, professional copy and design, and production. Services are available on a monthly retainer or project basis from an a la carte menu of services including communication strategy, rebranding, and brand development, corporate communication and PR, branded content, website evaluation, and content sales and marketing collateral.
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